
Augmented Reality is a technology that allows superimposed virtual elements in a real-world environment, modifying our perception of real life, mainly for educational or entertainment purposes. AR filters are social media's version of Augmented Reality, commonly using a mobile device in the back or front camera such as sunglasses, quizzes, helmets, etc.
AR filters give your brand/business a cost-effectively immersive interaction with your customers increasing your engagement and reaching other users.
AR filter experiences are 200% more engaging than non-AR experiences. This new advertising trend can give brands a conversion rate increase of up to 80% when connecting to purchase opportunities. Furthermore, people use AR filters on average for 75 seconds- 4X longer than mobile videos.
Each AR filter has a monitoring panel in the Facebook tool called Spark AR that shows essential metrics for your campaign and that you can access at any time. Here you can see how often your filter has been opened, shared, or captured in a photo, as well as segmentation by age, gender, and country.
Most of us have used one of them in our social media platform. They are a series of images or soundless videos in an animated loop where brands can express their mood, sense of humour and identity in a low-effort manner.
You can create GIF Stickers with your brand name, icon or any feature you want and share them with your social media and email campaigns. It will allow you to share your brand with other friends, generating brand awareness and visibility to get organic traffic.
You can use them in all your digital campaigns, such as email campaigns, Instagram, Facebook, Snapchat, TikTok, among others.
Currently, users are looking for a complete experience when they engage with a brand, not a simple interaction. They perceive the emotion and the brand's personality.
According to research by the University of Minnesota, the brain processes images 60,000 times faster than words. So if you want to diffuse a message to your users, GIF Stickers are better than text. You make your brand relevant, fun, and engaging, directly increasing click-through rates and driving traffic.
We will host your GIFs on GIPHY, the leading database and search engine for GIF stickers, acquired by Facebook in 2020.
You will gain access to an intuitive dashboard where you gain valuable insights to improve your targeting.
Let's go for a coffee or virtual coffee as you decide. We would like to know more about your business/brand. Tell us about your requirements and ideas to help you in the best way. We will show you how your brand benefits from the use of this technology for your digital campaigns.
We will only proceed when we are 100% sure to understand your request. Once you have approved our proposal, we begin to create your digital assets. During this stage, you will have several instances in which you can review the status of your order, adding or changing any you want.
When your creative assets are ready, we need to celebrate! We will upload and publish it. This action can take some business days for approval. Once they approve it, you will be ready to share them with your customers, family, and friends. Enjoy it!
Today technology goes fast and constant, so it is essential to convey the emotion of your brand/business through your digital campaigns.
Due to the pandemic and the lockdown, people spend more time in front of their mobile devices, which opens up more possibilities to communicate with them. To do this, you must track and collect the information of your digital campaign, defining your customer segment with precision and loyalty to existing ones.
We take any idea you have to a digital asset. In addition, we advise you with analytical data of your assets to obtain the best benefit and thus increase your followers, potential customers and boost sales. We will make sure that your idea faithfully represents the personality of your brand/business.
We do not just want to make a commercial transaction with our clients. We want to build a relationship with them. For this, you will get involved from the beginning of our process.
We will work exclusively on your order, and as soon as we have something to show, we will contact you to get your feedback. Feel free to contact us when you need.
If you manage the digital campaign for your business, we can create the assets for a temporary campaign without the need to maintain a long-term contract. You can choose one of our plan packages deciding whenever to launch/finish your campaign.
If you are a digital marketing agency and your client needs a competitive advantage, we will propose a new and immersive experience for the e-commerce experience. Nowadays, large companies have started to use AR in their digital campaigns. Adidas, Disney, Gucci, Nike are some of them are providing new shopping experiences to their customers.
We want to hear from you! If you require a digital service that we do not have on our list, we will be happy to research and develop it for you. The first job for you will be free, so we thank you for adding value to Particular.
We appreciate any comments and ideas you have. Send us a message or email at hello@particularstudio.com.au, and we will get in touch with you as soon as possible.
Startspace, a startup community powered by State Library Victoria, stands out Particular Createch Study as its first successful case study. That gave us a boost to confirm that we are on the right track.
We have the best desire and motivation to bring you new creative technological trends.
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